(ConservativeHub.com) – Netflix users who share their passwords with others may soon have to pay more for their subscription. After Netflix announced a loss of 200,000 subscribers during the first quarter of 2022, the company also revealed it might expand the pilot program it’s already testing in Chile, Costa Rica, and Peru, charging a fee for sharing log-in information with people outside the registered owner’s household. After three recent price hikes, this announcement may mean yet another increase to use the service.
In a shareholder letter, executives blamed password sharing for a loss of income and growth. In March, the platform said allowing multiple profiles on one account may have led to confusion about sharing the service. Representatives explained the program they are testing would require a fee of $2.99 to allow people outside the household to use the account. Fox 8 stated changes to implement the feature will likely happen within the next year.
The executives also blamed an increase in competition for the company’s challenges. Disney+, Hulu, and Peacock are just a few of the services directly competing with Netflix for customers, especially now that users are decreasing expenses due to fast-growing inflation. The platform is considering lower-priced ad-based options to match competitors’ offerings.
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