(ConservativeHub.com) – Americans are incredibly steadfast under pressure. When times get tough, we come together and find a way to persevere. That’s true whether the problem at hand happens to be something simple, such as a flat tire, or something deeply devastating, like the major economic upheaval associated with COVID-19.
Coming together: it’s what we do best.
It also happens to be exactly what we need to do for small businesses in our very own communities. So many are struggling financially, mostly because of rolling lockdowns and job losses. People just don’t have as much money to spend, and even when they do, it often seems simpler and faster to order products online.
Walmart and Amazon directly benefit from this, which is why they’ve both increased profits throughout the pandemic. As thousands of small businesses closed, these two enormous conglomerates enjoyed the benefits of America’s struggle first-hand.
We Can Make a Difference
You can make a difference and help turn this situation around. All you have to do is commit to shopping locally during the holiday season and beyond.
"We all have the power to save small retailers this holiday season.
Spend [your gift money] locally. Help your communities stay vibrant.
It’s so easy to do this, friends. Small businesses and their employees — your neighbors, after all — will thank you." https://t.co/kcxPam2sij
— IndieBound · 'Tis the Season to Shop Local! (@indiebound) December 5, 2020
Spending your hard-earned cash in your community is always beneficial, but it is especially critical right now. It helps businesses stay afloat and weather the storm while also cultivating job creation and injecting cash into the local economy.
Results of intentional local shopping are often significant, too. The Herald-Tribune reports that for every $100 a small business receives, the community sees a whopping $68 in economic return. The loss of that money can spell disaster, especially for rural America and small towns.
These aren’t big corporations with owners you’ve never met or even sprawling organizations from another state. They’re businesses owned by your friends, your family members and people you trust to provide you with products and services close to home. That includes restaurant workers, dry cleaners, hairstylists, convenience store owners, and more.
So, don’t take them for granted. Prioritize them. Commit to spending your money locally this year, even if it’s only on gifts. Show your favorite business how much you appreciate what they do. It’s a great way to ensure your money actually makes it to the people you care about, not to another unknown CEO.
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