Apple Falls Behind Major Competitor in Phone Market

Photo by Bagus Hernawan on Unsplash

( – On Monday, April 15, the industry research firm IDC came out with a new report that found that Samsung was the first quarter’s number one seller among smartphone makers.

In the first quarter of 2024, there was a 7.8 percent global increase in smartphone sales raising the total number of sales to 289.4 million. The report also found that during this time, Apple held 17.3 percent of the market share, while Samsung had 20.8 percent. This marks a notable decline for Apple, as their sales decreased by around 10 percent. However, Samsung’s sales remained similar with only a 0.7 percent overall decrease. 

IDC also found that the third and fourth spots in the market were held by Xiaomi and Transsion, respectively. While both Chinese manufacturers saw large increases in their smartphone sales, the Transsion sales increase was most impressive as their sales jumped by 88 percent. 

The Chinese brands have put most of their energy into the developing world, with Transsion in particular focusing on the evolving African market, The Hill reported. 

Ryan Reith, the Vice President of IDC, pointed out that while at the conclusion of 2023, Apple had managed to come out on top, Samsung “reasserted” its position as the leading provider in the industry within the first quarter of 2024. He added that while these two continue to hold the top spots in the market, Chinese manufacturers including Huawei, Xiaomi, Transsion, vivo, and OPPO/OnePlus made notable gains and are likely considering their options for growing and diversifying further. He added that going forward, it is likely that the top brands will further strengthen their positions while smaller brands will struggle to gain more of the market share. 

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